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Cassina Giò Ponti SHOWROOM AFFAIRS

Established by Cesare and Umberto Cassina in 1927 in Meda, Cassina introduced industrial design to Italy in the 1950s in a completely new way that marked the change from artisanal to mass production. With an approach oriented towards research and innovation, Cassina combines technology with long-standing craftsmanship.

 

Memory, exploration, progress. Cassina combines antiquity and production quality, precision and fervor, originality and experimentation, well-being and sustainability. Currently the company continues to represent new living trends by creating complete and balanced spaces that incorporate the best of contemporary design for all areas of the home.

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The history of Cassina

 

The Cassina brand embodies timeless elegance in the world of interior design. Founded in 1927 in Meda, Italy, by Cesare and Umberto Cassina, the company quickly gained a reputation for its meticulous attention to detail and its constant pursuit of innovation. Over the years, Cassina has been able to maintain a balance between tradition and modernity, collaborating with some of the most great designers in the world. His commitment to quality craftsmanship and sustainable production is evident in each piece, which exudes an aura of sophistication and prestige.

 

Iconic models and designers

 

Among the brand's iconic masterpieces, the LC4 Chaise Longue armchair stands out, designed by Le Corbusier, Pierre Jeanneret and Charlotte Perriand. This revolutionary piece, with its sinuous shape and ergonomic structure, remains a symbol of timeless comfort and style. Other famous models include the Superleggera chair by Gio Ponti, an icon of lightness and refinement, and the Maralunga sofa by Vico Magistretti, with its modular and welcoming design. Cassina has also collaborated with world-famous contemporary designers, such as Philippe Starck and Patricia Urquiola, who have enriched the brand's catalog with innovative and bold creations.

 

The excellence of Italian design

 

Cassina continues to embody the excellence of Italian design, skillfully blending tradition and modernity to create furnishings that are true works of art. Each piece is the result of in-depth research on the most popular shapes, materials and technologies advanced, ensuring a perfect combination of features and aesthetics. The clean and luxurious lines of Cassina furniture integrate harmoniously into any environment, giving a touch of refinement and prestige. Thanks to its long history of collaborations with the most great design talents, Cassina remains a point of reference for lovers of beauty and elegance, offering furnishing solutions that are synonymous with luxury and sophisticated taste.


A closer look at Giò Ponti

 

Giò Ponti, an icon of 20th century Italian design, embodies timeless elegance and bold innovation. His story is intertwined with the threads of Italian modernism, shaping the design landscape with its unique vision and creativity. Born in Milan in 1891, Ponti graduated in architecture at the Polytechnic of Milan, an education that would shape his multidisciplinary approach to design. His career embraces a wide range of disciplines, ranging from architecture to industry, from interior design to the design of furniture and art objects. Its versatility artistic was reflected in his ability to range between monumental projects and intimate details, always with a careful eye for aesthetic harmony and functionality.

 

The mark of genius: Giò Ponti's collaborations 

 

Ponti has left an indelible mark on the world of design through his collaborations with some of the most popular brands in the world. renowned in the interior design sector. His partnership with Cassina, FontanaArte and Venini has produced iconic pieces such as the famous Superleggera chair, a symbol of lightness and refinement. Ponti also made his mark on the world of ceramics through his collaboration with Richard Ginori, where he created a series of tableware and decorative pieces that still embody the timeless elegance of his style. In addition to these famous collaborations, Ponti has worked with a myriad of other brands, helping to shape the Italian and international design landscape. His work is celebrated and made accessible through the Ciat Design catalogue, where it is possible to discover the best creations by Giò Ponti, testimony to his extraordinary talent and his lasting influence in the world of design.


The Showroom Affairs is our areadedicated to to the incredible promos of the products from our showroom, now here on CiatDesign to give a virtual-like tour of our exposition space.
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*the products may have little imperfections for exhibition use