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Serralunga Living Ettore Sottsass Products

Founded in Biella in 1825, Serralunga is the name of the family that for six generations has represented the creative and entrepreneurial nucleus of the company, creating innovative outdoor furniture. Serralunga has always promoted culture and invested in innovation, distinguishing itself several times as a precursor in the sector. Pioneers in Europe in the development of rotational molding technology, precursors in the introduction of the designer vase and in the creation of the oversized vase. The first in the design of the illuminated vase, in the display of an industrial vase in a museum and in the development of new lacquer technologies with decorative motifs.

 

Serralunga constantly maintains the quality that has long accompanied the "Made in Italy" brand, simultaneously proposing new approaches to life that allow us to regenerate and relax with furnishing accessories capable of enriching our daily lives.

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The history and legacy of Serralunga

 

Serralunga is a brand that embodies timeless elegance in the world of furniture and design. Founded in the heart of the Piedmont hills, this Italian house has deep roots in the local artisan tradition. of half a century, Serralunga is has been synonymous with quality impeccable, distinctive style and uncompromising innovation. His story is a testimony of passion for design, combined with a constant search for excellence. Each piece bearing the Serralunga brand is steeped in history and savoir-faire, reflecting a commitment to perfection and a bold vision for the future.

 

Iconic models and famous collaborations

 

Among the iconic pieces of Serralunga, the "Paloma" armchair stands out, an elegant fusion of sinuous shapes and precious materials. Designed by Paolo Rizzatto, this seat embodies the excellence of contemporary Italian design, with an eye-catching silhouette that fits harmoniously into any environment. In addition to the ""aloma", the brand boasts a vast range of products that combine form and function in perfect harmony. From the "Luce" line of vases that illuminate gardens with style, to the "Sirchester" outdoor lamp that gives a touch of refinement to outdoor spaces, each Serralunga piece is a celebration of aesthetics and practicality. Over the years, the brand has collaborated with some of the most illustrious designers on the international scene, including Patricia Urquiola and Marc Sadler, who have contributed to consolidating Serralunga's reputation as a pioneer of contemporary design.

 

The union between tradition and innovation

 

Serralunga continues to amaze the world with its capacity to combine tradition and innovation. The artisan techniques handed down for generations blend with the most advanced technologies, giving life to products that tell a story of mastery and creativity. Every detail, from the careful selection of materials to the care of the production processes, is designed to guarantee an unparalleled experience. With an eye towards the future and a heart anchored in its roots, Serralunga aims to continue to inspire and surprise design lovers all over the world, always keeping alive the visionary spirit that has always distinguished it. His is a story of passion, commitment and timeless beauty, destined to leave an indelible mark on the universe of luxury furniture.


Explore the living area: an ode to contemporary elegance

 

Welcome to the section dedicated to domestic elegance, where comfort blends with style in a timeless union. The living area, the beating heart of every home, is revealed here in all its majesty, ready to welcome you with the warmth of a designer home. In this realm of harmony and refinement, every piece of furniture is unique. a work of art, designed to satisfy the senses and reveal your personality; through impeccable shapes, colors and textures.

 

The magic of details: a journey into the universe of design

 

Here, in the welcoming embrace of the living area, each element narrates a unique story, woven with threads of creativity and craftsmanship. The sofas, inspired by design icons, enchant with their sinuous lines and the luxury of fine materials. Next to them, tables designed by masters of the caliber of Isamu Noguchi offer a canvas on which to paint your moments of conviviality. and relaxation, while suspended lamps, such as the iconic "Arco" by Flos, spread an enveloping and evocative light.

 

An ode to customization: your sanctuary of style

 

In this refined setting, your personal taste finds full expression. From the upholstery of the sofas to the choice of fabrics to the choice between the vast lines and materials, every detail can be customized. be shaped according to your desires, transforming the living area into an authentic sanctuary of style. With  furniture with a unique design you can create a timeless environment, where every day is transformed into an experience of pure luxury and comfort.

 


An icon of contemporary design

 

Ettore Sottsass, an icon of contemporary design , has left an indelible mark on the world of interior design with his bold and innovative vision. Born in 1917 in Innsbruck, Austria, he spent much of his life in Italy, where he studied architecture at the Polytechnic University of Turin. His career is was characterized by fervent creativity and by continuous experimentation, through which he has been able to break conventions and redefine the aesthetic standards of design. Sottsass founded the Memphis group in 1981, a movement that revolutionized 1980s design with its eccentric shapes, bright colors and unusual materials. This stylistic revolution has left an indelible mark on contemporary interior design, influencing generations of subsequent designers.

 

His inimitable signature

 

His inimitable signature is reflected in a vast range of projects, from furniture to decorative objects, from lamps to accessories. Among his creations the most famous, the "Carlton" (1981) stands out, a shelving unit with geometric shapes and bright colours, which has become an icon of postmodern design. His collaboration with Poltrona Frau gave life to unique and sophisticated pieces, such as the "Mandarin" armchair and the "Treetops" lamp. Sottsass also worked with Kartell to create the "Tahiti" table lamp. His genius is It also manifests itself in the "Ultrafragola" series for Memphis, a series of strawberry-shaped mirrors that mix irony and functionality. in a single work of art. Each piece signed by Sottsass brings with it; an aura of innovation and originality, representing a perfect union between form and function, art and design. Interior design enthusiasts can find an exclusive selection of Ettore Sottsass's best creations in the Ciat Design catalogue, where the designer's creativity and unique vision come to life through timeless furniture and accessories. p>