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&Tradition
Contemporary style,
traditional heart
&Tradition was founded in 2010 with a mission to keep the heritage of Danish design and craftsmanship alive. Whether revisiting timeless classics or developing new pieces with talented contemporary designers, the company creates furniture that is both beautiful and functional.
Among the iconic designers of the past whose work &Tradition brings to life are Verner Panton, Arne Jacobsen, and Scandinavian design pioneers Viggo Boesen and Hvidt & Mølgaard. On the contemporary side, the brand collaborates with renowned names such as Jaime Hayon, Luca Nichetto, and Anderssen & Voll.
Through a collection of refined, understated pieces rooted in Scandinavian tradition, &Tradition brings warmth and familiarity to every space while adding a distinctly modern touch.
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&Tradition: the elegance of contemporary design
&Tradition is an international design brand that embodies elegance and innovation in the world of furniture and interior design. Founded in 2010 in Copenhagen, this brand stands out for its ability to to combine contemporary shapes with precious materials, creating unique pieces that integrate harmoniously into any environment. &Tradition's philosophy is based on the idea of reinventing and reinterpreting the past through a modern perspective, resulting in timeless creations that exude class and sophistication.
Iconic designs and prestigious collaborations
Over the years, &Tradition has consolidated its reputation thanks to a series of iconic models that have captivated design enthusiasts around the world. Among the most the "In Between" chair by Sami Kallio stands out, a perfect balance between tradition and modernity. In addition to its in-house designs, &Tradition has collaborated with some of the world's leading designers. internationally renowned, including Jaime Hayon, Space Copenhagen and Norm Architects, who have contributed to enriching the brand's catalog with functional works of art with timeless charm.
A story of innovation and tradition
The history of &Tradition is a story of innovation and tradition that intertwine harmoniously, giving life to a brand that stands out for its authenticity and its ability to anticipate trends. Since its foundation, the brand has been able to capture the attention of design lovers thanks to its constant search for high quality materials; and his attention to detail. Collaboration with world-famous designers has allowed &Tradition to maintain a prominent position in the panorama of contemporary design, offering a vast range of products that combine aesthetics and ergonomics impeccably. With an eye towards the future and a deep respect for traditional craftsmanship, &Tradition continues to amaze and inspire design enthusiasts around the world, confirming itself as one of the most influential in the luxury furniture sector.
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