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Poltrona Frau Living Giò Ponti Products

In 1912 the entrepreneur Renzo Frau, of Sardinian origins, registered the Poltrona Frau brand at the Turin Chamber of Commerce. After a series of ownership transfers, in 1962 the Nazareno Gabrielli group bought the Turin company which moved to Tolentino a year later. During the 1980s the company expanded its production aiming at the automotive and contract sectors.

 

In 2004 the company became Poltrona Frau Group together with Cassina and Cappellini. In 2014 the Haworth family purchased the Poltrona Frau Group, promoting the values ​​of the brand. In 2019 the Poltrona Frau Group becomes Lifestyle Design Group and today also includes the companies Ceccotti Collezioni, Janus et Cie, Luminaire, Karakter, Luxury Living Group, Interni and Zanotta.

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The history and legacy of Poltrona Frau

 

The journey of Poltrona Frau into the world of luxury and design is a history steeped in tradition, craftsmanship and innovation. Founded way back in 1912 by Renzo Frau, the Italian company has established an identity timeless in the panorama of high-end furniture. With over a century of experience in creating iconic pieces that combine form and function, Poltrona Frau has gained a prominent place in the collective imagination of design lovers. Since its humble origins in Tolentino, in the Marche region, the company has remained faithful to its founding philosophy: the production of furniture that embodies Italian artisan excellence, with a strong attention to detail and material innovation.

 

The craftsmanship and the iconic models

 

The furniture of Poltrona Frau is the result of a masterful combination of traditional craftsmanship and cutting-edge technologies. Each piece is made with meticulous care and passion, using only the most modern materials. valuable and long-lasting. Among its iconic models, the famous "Vanity Fair" armchair, designed by Renzo Frau in 1930, stands out, characterized by its timeless elegance and extraordinary comfort. Equally legendary is the "Chester" sofa, born in 1912 and still synonymous with style and refinement today. Collaborations with world-famous designers, such as Jean-Marie Massaud and Roberto Lazzeroni, have further enriched the Poltrona Frau catalog with innovative and refined creations.

 

The mark of excellence in interior design

 

For a century, Poltrona Frau has stood out as the brand of excellence in the world of interior design. In addition to its line of iconic furniture, the company offers a wide range of solutions to furnish any environment with style and refinement. From chairs and armchairs to desks and tables, each piece brings with it an aura of prestige and sophistication. Poltrona Frau collections integrate harmoniously into any context, whether it is a luxurious living room or a modern office. With its continuous search for perfection and innovation, Poltrona Frau confirms itself as a point of reference in the interior design panorama, destined to inspire and fascinate present and future generations.


Explore the living area: an ode to contemporary elegance

 

Welcome to the section dedicated to domestic elegance, where comfort blends with style in a timeless union. The living area, the beating heart of every home, is revealed here in all its majesty, ready to welcome you with the warmth of a designer home. In this realm of harmony and refinement, every piece of furniture is unique. a work of art, designed to satisfy the senses and reveal your personality; through impeccable shapes, colors and textures.

 

The magic of details: a journey into the universe of design

 

Here, in the welcoming embrace of the living area, each element narrates a unique story, woven with threads of creativity and craftsmanship. The sofas, inspired by design icons, enchant with their sinuous lines and the luxury of fine materials. Next to them, tables designed by masters of the caliber of Isamu Noguchi offer a canvas on which to paint your moments of conviviality. and relaxation, while suspended lamps, such as the iconic "Arco" by Flos, spread an enveloping and evocative light.

 

An ode to customization: your sanctuary of style

 

In this refined setting, your personal taste finds full expression. From the upholstery of the sofas to the choice of fabrics to the choice between the vast lines and materials, every detail can be customized. be shaped according to your desires, transforming the living area into an authentic sanctuary of style. With  furniture with a unique design you can create a timeless environment, where every day is transformed into an experience of pure luxury and comfort.

 


A closer look at Giò Ponti

 

Giò Ponti, an icon of 20th century Italian design, embodies timeless elegance and bold innovation. His story is intertwined with the threads of Italian modernism, shaping the design landscape with its unique vision and creativity. Born in Milan in 1891, Ponti graduated in architecture at the Polytechnic of Milan, an education that would shape his multidisciplinary approach to design. His career embraces a wide range of disciplines, ranging from architecture to industry, from interior design to the design of furniture and art objects. Its versatility artistic was reflected in his ability to range between monumental projects and intimate details, always with a careful eye for aesthetic harmony and functionality.

 

The mark of genius: Giò Ponti's collaborations 

 

Ponti has left an indelible mark on the world of design through his collaborations with some of the most popular brands in the world. renowned in the interior design sector. His partnership with Cassina, FontanaArte and Venini has produced iconic pieces such as the famous Superleggera chair, a symbol of lightness and refinement. Ponti also made his mark on the world of ceramics through his collaboration with Richard Ginori, where he created a series of tableware and decorative pieces that still embody the timeless elegance of his style. In addition to these famous collaborations, Ponti has worked with a myriad of other brands, helping to shape the Italian and international design landscape. His work is celebrated and made accessible through the Ciat Design catalogue, where it is possible to discover the best creations by Giò Ponti, testimony to his extraordinary talent and his lasting influence in the world of design.