Kartell at Salone del Mobile 2025

Future Perspectives is the central theme of Kartell's 2025 exhibition, which has chosen red as its dominant color. As Ferruccio Laviani explains, the choice of red is a tribute to the brand's history, a symbol that connects collections over the years and represents energy, passion, and elegance—emotions typically associated with Kartell.

In the Kartell stand, new products mix with existing ones to convey the brand's values and evolution. Among the new releases are a living area collection by Patricia Urquiola, the Belvedere chair by Ludovica Serafini + Roberto Palomba, understated and rigorous yet with a nod to the classic Vienna straw chair, and Philippe Starck's new battery-powered lamp inspired by a teapot, Camomille.

Another piece representing the continuity between past and future is the Lillybet chair by Palomba and Serafini, which combines a plastic material structure with floral jacquard fabric created using artificial intelligence, and the Albert table, with legs inspired by classic lines and a customizable top.